Marketing Plans
Three plans, built for where you actually are
Most agencies want to sell you the biggest package on day one. We don't. These three plans cover the three real stages of building a business: get a foundation, scale what works, dominate the market. Pick the one that matches where you are right now. You can always level up later.
Every plan is human led, AI accelerated. The same team works your account from kickoff through year three. We learn your business first, then build marketing around what actually makes you different. When your competition outspends you, we outthink them.
Business Startup
The essential foundation for new businesses
12 month commitment
Brand new businesses, side projects going pro, or established businesses that have been winging it on marketing and need a real foundation without breaking the bank.
Business Growth
Accelerate your visibility and lead generation
12 month commitment
Established businesses doing real revenue but stuck. You have customers, you have a product or service that works, but you're tired of relying on word of mouth and ready to actually scale.
Business Scale
Dominate your market with full-service marketing
12 month commitment
Businesses doing real revenue and ready to dominate. You have product market fit, you have systems, and you need a marketing partner who can run the whole show like an in-house CMO without the in-house salary.
Business Startup
The essential foundation for new businesses
The investment
12 month commitment
Best for
Brand new businesses, side projects going pro, or established businesses that have been winging it on marketing and need a real foundation without breaking the bank.
Why this plan works
Most agencies push you into a $5K/month retainer on day one. We don't. Startup gives you the four things every business needs to actually get off the ground: a real brand audit, one professional landing page that converts, one social platform handled properly, and basic SEO so people can find you on Google. Anything more than this on day one is overkill. You haven't tested anything yet.
What you actually get
Brand and Marketing Audit
We dig into where you are, who your customers actually are, what your competitors are doing, and where the easy wins are. You walk away with a written audit, not a vibe check.
Landing Page Built to Convert
One high-converting page, copy written for your offer, mobile optimized, basic SEO, and analytics installed so you can see who's visiting.
Social Media Setup (1 Platform)
We pick the platform where your customers actually hang out, set up the profile properly, build the content calendar, and start posting.
Basic SEO Setup
Keyword research, on-page optimization, Google Business Profile setup, and local citations so you can rank for the searches that matter.
3 Social Posts Per Week
Real posts, not AI slop. Designed to look on-brand, written to sound like you, scheduled so you don't have to think about it.
What the first year looks like
- 1
Weeks 1 to 2
Onboarding deep dive (we learn your business cold), brand audit kickoff, landing page wireframes, and social platform setup.
- 2
Weeks 3 to 4
Brand audit delivered, landing page built and launched, SEO foundation in place, first batch of social posts scheduled.
- 3
Month 2
Full month of social content rolling, landing page traffic showing patterns, first SEO movement, monthly check-in to look at the numbers.
- 4
Months 3 to 12
Optimize what's working, kill what isn't, layer on new content angles, build SEO authority, watch leads start to compound.
When this is NOT the plan for you
If you already have a website, multiple social channels running, and just need someone to scale your ads, skip this and go to Growth or Scale. Startup is for the foundation, not for the rocket fuel.
You save $113/mo vs a la carte.
Business Growth
Accelerate your visibility and lead generation
The investment
12 month commitment
Best for
Established businesses doing real revenue but stuck. You have customers, you have a product or service that works, but you're tired of relying on word of mouth and ready to actually scale.
Why this plan works
This is the plan most of our clients land on. Not because it's the most expensive but because it's the one that actually moves the needle for a real business. You get a full custom website (not a landing page), two social channels running together so your audience sees you everywhere, an automated email sequence that follows up while you sleep, paid ads to drive traffic on demand, and a monthly strategy call where we look at the numbers and decide what to push next. This is the package that turns marketing from a cost into a system.
What you actually get
Everything in Startup
Brand audit, landing page, SEO foundation, social setup. The full base layer.
5-Page Custom Website
Real website with home, services, about, contact, and one extra page of your choice. Built for conversion, not for show. Includes copywriting, design, mobile optimization, full SEO setup, and contact forms.
Social Media Management on 2 Platforms (5 Posts per Week)
More volume, more channels, coordinated messaging. We pick the two platforms where your customers actually live and run them like one connected system.
Email Marketing Sequence (3 Emails)
Automated welcome series or nurture sequence. New leads or new customers get consistent follow-up without you lifting a finger.
Ad Campaign Setup and Management
We build, launch, and manage your paid ads on Meta or Google. Includes targeting strategy, ad creative, budget optimization, A/B testing, and monthly reporting. Ad spend is on top of this fee, not included.
Monthly Strategy Call
Real call with a real human. We look at what's working, what's not, what to test next, and where to invest more. This is where most of the strategy decisions get made.
What the first year looks like
- 1
Weeks 1 to 2
Onboarding deep dive, brand audit kickoff, website wireframes and copy direction, social calendar built, ad strategy drafted.
- 2
Weeks 3 to 4
Audit delivered, website design approved, content rolling on both social channels, email sequence written and ready to launch.
- 3
Month 2
Website launched, email sequence live, ad campaigns turned on, first round of optimization on social content.
- 4
Month 3
First full month of paid traffic, ad creative iterations based on real data, first monthly strategy call to set the next 90 days.
- 5
Months 4 to 12
Compound mode. Ads optimized, social momentum building, email list growing, SEO climbing, monthly calls keep the strategy sharp.
When this is NOT the plan for you
If you don't have a real budget for ad spend on top of the management fee, this plan is going to feel handcuffed. Or if you're so early that you don't have a clear offer yet, start with Startup, validate the offer, then come back here.
You save $1,330/mo vs a la carte.
Business Scale
Dominate your market with full-service marketing
The investment
12 month commitment
Best for
Businesses doing real revenue and ready to dominate. You have product market fit, you have systems, and you need a marketing partner who can run the whole show like an in-house CMO without the in-house salary.
Why this plan works
This is the CMO-in-a-box plan. The price reflects what you'd pay one mid-level marketing hire, except instead of one person you get the whole team plus the agency stack. Brand video that lives on your homepage. Ecommerce or membership site if you sell things. A weekly blog post that builds SEO authority compound interest. Backlink building. Full marketing automation and CRM setup so leads don't fall through cracks. And a weekly meeting where we sync on everything. If you're scaling, this is the plan that scales with you.
What you actually get
Everything in Growth
Custom website, two social channels, email sequence, ad management, monthly strategy. The full growth engine.
Advanced Ecommerce or Membership Site
Shopify, WooCommerce, or membership platform built and configured. Product uploads, payment processing, shipping, taxes. If you sell online, this turns your site into a real store.
Brand Story Video Production
Cinematic 60 to 90 second video for your homepage. Founder interview, b-roll, professional voiceover and music. The single asset most likely to actually convert visitors who land cold.
Weekly Blog and Content Creation
One full SEO blog post per week. 1,000+ words, keyword optimized, internal linking, written in your voice. After 12 months you have 52 pieces of content earning traffic for you.
Advanced SEO and Backlink Building
Monthly technical SEO, content optimization, and active link building. The kind of work that takes 6 months to show but compounds for years.
Full Automation and CRM Setup
Lead capture, scoring, routing, follow-up automation, CRM connected to your forms and ads. Marketing that runs itself once we set it up.
Weekly WIP Meetings
Weekly working session, not just monthly. We move faster, you stay in the loop, decisions happen in days not weeks.
What the first year looks like
- 1
Weeks 1 to 2
Onboarding deep dive, brand audit kickoff, brand video pre-production, ecommerce platform decisions, automation architecture mapped.
- 2
Weeks 3 to 4
Brand audit delivered, website and ecommerce build underway, brand video shoot day, blog editorial calendar drafted, CRM connected.
- 3
Month 2
Website plus ecommerce launched, brand video on the homepage, content rolling on social, email sequences live, automation flows running.
- 4
Month 3
Ad campaigns scaled, advanced SEO underway, first weekly blog posts published, weekly WIP meetings dialed in.
- 5
Months 4 to 12
Compound everything. Ads scale, blog library grows, backlinks accumulate, automation tightens, weekly meetings keep the wheel turning. This is when the moat starts forming.
When this is NOT the plan for you
If you can't dedicate someone on your side to be a real point of contact (founder, ops lead, marketing manager), this plan will overwhelm you. The bigger the engine, the more it needs a driver. Also: if you don't sell online and don't need a video, Growth gives you 80% of the firepower for half the price.
You save $1,359/mo vs a la carte.
Side by side
| Feature | Business Startup | Business Growth | Business Scale |
|---|---|---|---|
| Monthly price | $750/mo | $1,500/mo | $3,000/mo |
| Brand and Marketing Audit | Yes, one time | Yes, one time | Yes, one time |
| Website | Landing page | 5-page custom website | Custom website plus ecom or membership |
| Social media management | 1 platform, 3 posts/week | 2 platforms, 5 posts/week | 2 platforms, 5 posts/week |
| Email marketing | Not included | 3-email automated sequence | Full sequences plus campaigns |
| Paid ads management | Not included | Meta or Google, full management | Multi-platform, full management |
| SEO | Basic setup | Foundation plus optimization | Advanced plus backlink building |
| Brand video | Not included | Not included | Brand story video on homepage |
| Weekly blog content | Not included | Not included | Weekly SEO blog post |
| Ecommerce or membership | Not included | Not included | Shopify, WooCommerce, or memberships |
| Marketing automation and CRM | Not included | Not included | Full setup plus CRM integration |
| Strategy meetings | Quarterly check-ins | Monthly strategy call | Weekly WIP meetings |
What every plan includes
These four things show up no matter which plan you pick. They're not extras, they're the standard.
Real humans, not handoffs
You get the same team from kickoff to year three. No account manager shuffle, no junior bait and switch. You always know who is on your work.
AI as the accelerator, not the work
We use AI to move faster on research, drafting, and analysis. The strategy and the creative are still human. That's how we outthink agencies that just outspend.
Monthly reporting that actually says something
Numbers with context, not vanity metrics. What worked, what didn't, what we're trying next, and what we recommend you do on your end.
Built around your business, not a template
Every plan starts with us learning your business cold. Your customers, your offer, your competition. Then we build marketing that fits. The plans give you structure, not a cookie cutter.
Questions people actually ask
Why a 12 month commitment?
Marketing campaigns take 90 days to start showing real results and 6 to 12 months to compound. We build for compounding, not for quick wins. The 12 month commitment also lets us amortize the upfront work (audits, websites, brand video) into a flat monthly price instead of charging you a giant setup fee on day one. Win win.
Can I switch plans later?
Yes. Most clients start on Startup or Growth and move up once they see what's working. Switching up is easy. Switching down mid commitment is rare but we can talk through it.
What if I need something that's not in any plan?
Use the proposal builder. You can mix and match any of the 48 services we offer, add custom line items, and get a real proposal in minutes. The plans are just opinionated starting points. If a custom build fits your situation better, do that.
What's NOT included?
Ad spend (the money you give Meta or Google) is on top of management fees. Premium software your business runs on (Klaviyo, HubSpot, Shopify subscriptions) is on you. Stock photography or licensed music for video is on you unless we agree otherwise. Anything outside the listed scope is a custom add-on with its own price.
When does the clock start?
The 12 months start the day you sign and we kick off, not when the website goes live. That's the honest answer. We're working on your business from day one and the clock reflects that.
Why is the package price lower than building these services a la carte?
Because we're betting on the relationship. A 12 month commit lets us plan our team capacity, batch your work efficiently, and skip a bunch of overhead. We pass that efficiency back to you in the package price. Build the same thing in the proposal builder one service at a time and you'll see the difference.
Still figuring out which one fits?
Two ways to get there. The marketing assessment matches you to a plan in 2 minutes. The proposal builder lets you mix and match exactly what you need.
Not sure where to start?
Take our free marketing assessment. We'll show you exactly where your gaps are and what to focus on first.
Take the Marketing AssessmentKnow what you need?
Build your own proposal in minutes. Pick services, see pricing, and get a custom quote you can share with your team.
Build Your Custom PackageReady to Stop Guessing and Start Growing?
Find out what's missing in your marketing